Success Stories

Marketing assistance helps G.F. Equipment increase sales and expand to new markets

G.F. Equipment

G.F. Equipment, LLC/Gibbons Fiberglass and Aluminum Boat Repair - The Experienced Boat Repair Professionals! Where boats can be tipped or flipped or rolled over to have the bottom repaired or refinished without endangering the technicians.

Providing quality service for over 22 years, Gibbons Fiberglass and Aluminum Boat Repair shop features a team of professionals with vast knowledge and skill in repairing boats - both large and small, plus personal watercraft. The company is led by Bob Gibbons, owner, with over 40 years of experience in the boat repair industry.

At Gibbons, innovative thinking and genuine care has led to some of the finest products and services available. They repair and paint aluminum boats and gel-coat fiberglass boats, as well as sell products including FLITZ polish, fiberglass repair kits, Hewitt docks, and Hewitt lifts. For the boat repair industry, Gibbons also manufactures and sells the Capsizer 8000; a unique machine which lifts and rotates a boat on its side for quicker, safer, more efficient working conditions.

They offer high quality services, an experienced team of professionals and a complete range of boat repair products at affordable prices!

Their mission statement reads: Built in USA, quality products for the marine industry. They help make the job much easier for technicians while saving money. Expect the best in boat repairs when working with Gibbons Fiberglass & Aluminum Boat Repair.

G.F. Equipment needed assistance with a more efficient way to respond to inquiries and reach out to prospective clients. They didn’t want a mass email, wanted to be able to customize messaging. Also, they needed an updated flyer and brochure for the Capsizer 8000.

Provided G.F. Equipment with an easy-to-use, customizable, email for prospective customers and responding to inquiries.

Provided G.F. Equipment with a marketing brochure and flyer for the Capsizer 8000.

Increased Sales - 25% increase in sales from previous year

New Markets – Aircraft and Trailer Industries – needed to rotate small aircraft modules, and small trailers for underside welding and assembly

Ever since meeting with Impact Dakota I have had nothing but good vibes.  They have put together data letters for me to mail out to customer inquiries, making the letters more personal, which has made the replies simpler and saving me time. Having the one-on-one time with Impact Dakota answering questions has helped with the overall design of the brochures we mail out. In addition, setting up contacts for video footage to put on our website. I have been referring Impact Dakota to people I know and feel would benefit from them.  I feel as though they are a part of my business and I can count on them for answers to questions I may have at any time.
—Bob Gibbons, Owner

Topics: MarketingBusiness Planning

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