This article originally appeared on the NIST Taking Measure blog.
I think we’ve taken this pumpkin spice thing too far. Don’t get me wrong, I love fall. That first crisp evening when you need to put on a sweater, the crunch of leaves under your feet, homecoming football games, but pumpkin spice? It’s obvious that the pumpkin spice council’s marketing team has done an outstanding job because it’s in everything now: cookies, chocolate candy, ice cream, oatmeal, pancakes, marshmallows, and now even in a special “limited edition” of my favorite breakfast cereal.